Analysis of perfume advert

The purpose of this perfume advert is to get the people that buy the magazine to buy the perfume. This advert appeared in glamour magazine November 2011. The reason that they put this perfume advert in glamour magazine is because of the fact that it is for one a glamourous magazine hence the name of it but also have a 94% female audience in the magazine. This means that if they put the advert into a magazine such as this then they are going to get the information other to the audience quicker than if they put it into a magazine that is read by 50% men and 50% women then they are less likely to get as many sales as what they will get by putting it in a magazine such as this. The other reason that they put this advert into this magazine is due to the fact that the target audience for the magazine is the same as what the target audience for the perfume is. This target audience is 18- 49 year old women. The reason that you can tell that this is the target audience is due to the style of the advert. If they where trying to reach out to a younger target audience then they would use brighter colors as to catch their attention and keep it on the advert. You can also tell that this is the target audience due to the style of the advert i.e. the way that this advert makes out that if you buy this perfume then you will be like this girl. 

The bottle is in the shape of an apple which is the style that they use for all of the DKNY perfume. You know that the bottle is in this shape as it is advertised on top of a big pile of apples. This  of the bottle is used is because people look at the bottle and think that the perfume is going to smell as sweet as what an apple does. This advert also makes the apples look really nice and irresistible. This makes you want to buy the perfume so that then you can smell as sweet as the apples look.This is a persuasive devise that the perfume advert uses. The model that they have chosen to use on this perfume advert is not a celebrity, the model that they have chosen to use is not perfect like you would imagine a model to be. This company have decided to use a model that has a gap in her front teeth, the company uses this to their advantage and uses it as a way of selling the product to a wider audience than they are first of all targeting. The reason that they use this is because it puts across this message that even though the model is not perfect the product still looks amazing and will smell fantastic. This puts this impression across to the audience that you may not be perfect but this product will make you feel and look amazing anyway. They use this particular model because she has the long blond hair and perfect skin that has no imperfection, but she has this relay obvious eye catching thing that is wrong with her. The advert emphasis this by having your attention drawn to this due to the fact that she is eating the apple. The body language used by the model in this advert gives you this impression that if you brought this product then you would feel really confident within your self due to this perfume. The way that the model has this eye contact with the audience gives you this impression that the perfume will make you feel seductive, this is shown both by the way that her eye contact is so predominant within the advert as well as the way that she has this apple in her hand, this apple in her hand makes you feel like the perfume is irresistible due to the fact that the bottle is the same shape as this apple. The colors that are used within the advert are golds, as well as this the actual name of the product is "golden DELICIOUS" these colors give you this impression of wealth and riches. This makes you feel that by having this product you will feel wealthy as well as giving you this impression that because of the wealth that is linked with the perfume you will also feel really important as you where able to get and afford the perfume. This will give you this overwhelming feeling of success. The lighting on the front side of the perfume add is mainly on the model, this is quite dramatic lighting around her which takes you attention strait there. Therefore strait away making you think that you want to be as confident as what she seems. However of the back of the perfume advert all of the lighting is on the bottle and the apples around it this makes you want to buy it due to the fact that you want to smell as sweet an irresistible as what these apples seem. This product dose not have a slogan linked with it the only real text that is on the product is the name, This is "Golden DELICIOUS" golden is the name of the specific product and delicious is their brand name. This name of golden adds to the feeling of wealth that i have discussed above. The font that has been used gives this feeling again of money and that this product is special and will make you feel fantastic and special. This isn't written very big due to the fact that they want all of the emphasis on the image and how that makes you feel. The word DELICIOUS is alot larger and in capital's due to the fact that this is there brand name. Therefore they are trying to get peoples attention by making it obvious that this is one of their products.
An eye level angle is used in this perfume advert, this is used so that you can see what she is doing and get more of a picture of what it is trying to tell you. This is effectively done on this perfume advert due to the fact that you get this full image of the imperfection and the affect that this has on the poster. The brand name being DELICIOUS gives you this feeling strait away that this perfume is doing to smell delicious as this is how they are marketing their whole brand. This strait away gives you this feeling that you want this perfume as you want to smell delicious.

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The format for the perfume advert is that there is a front and a back page of the same page on the front page is the main advert and the back page has a pull out sample of the perfume so that you can see what it smells like before you buy it.